Before Jared could catch up with the Doctor a new tidal wave broke upon
the town and slopped through the corridors of the hotels. The provincials
(both clerical and lay) were enticed to the metropolis by a "Trade
Carnival." The Squash met them everywhere. Here, in the midst of the
city's strange and shifting life, was something simple, tangible,
familiar, appealing. Jared had had the happy thought to mount one or two
of his best pieces on easels fitted out with a receptacle for holding a
real squash. "Which is which?" cried the dear people, delightedly. The
country merchants expressed their appreciation to the commercial
travellers, and these factors in modern life, whose business it was to
know what the "public wanted" and to act accordingly, passed on the word
(casually, perhaps) to the heads of the great mercantile houses. In this
way the eminent firm of Meyer, Van Horn, and Co. became conscious of the
Squash.
Now, individually considered, the members of this firm made no great
figure. Nobody knew Meyer from Adam. Nobody knew Van Horn from a hole in
the wall. Who the "Co." might be there was nobody outside of certain
trade circles that had the slightest notion. But collectively these
people were a power. Except the street-railway companies, they were the
greatest influence of the town. They paved the thoroughfares around their
premises to suit themselves; they threw out show-windows and bridged
alleys in complete disregard of the city ordinances; they advertised so
extensively that they dictated the make-up of the newspapers, and almost
their policy. Above all, they were the arbiters of taste, the directors
of popular education. That they sold shoes, hardware, soda-water, and
sofa-pillows to myriads was nothing; that they pulled your teeth, took
your photograph, kept your bank account, was little more. For they
supplied the public with ideas and ideals. They determined the public's
reading by booming this book and barring that; their pianos clanged all
day with the kind of music people ought to like and to buy; and the
display in their fifteen great windows (during the Christmas season
people came from the remotest suburbs expressly to see them) solidified
and confirmed the popular notions on art.
Well, Meyer, Van Horn, and Co. had set their minds on having a
"ten-thousand-dollar painting." It would be a good advertisement.
"Ten thousand dollars!" gasped the young fellow. He saw the heavens
opening. "Why, I could get up a great thing for that!"
"I guess you could!" retorted old Meyer brusquely. "You could do it for
five hundred. That's what you will do it for, if you do it at all." He
treated Jared with no more consideration than he would have given a
peddler vending shoe-strings and suspenders from the curb.
"Why," said Jared, abashed, indignant, "you said ten thou----"
"Let me explain," put in Van Horn, a little less inconsiderately. "We
want a ten-thousand-dollar painting, and we're willing to pay five
hundred dollars for it."
"Who'd come to see a painting billed at five hundred dollars, do you
think?" snarled Meyer. "Nobody. You can see that kind of thing anywhere,
can't you?"
"I s'pose you can," assented Jared, mindful of his first exhibition.
"Five hundred dollars, then," said Van Horn; "that's what we'll give you.
And it wants to be bigger than anything you've got on show anywhere, and
the frame wants to be twice as wide. I suppose you've got plenty more of
that fence left?"
"Well," said Meyer, "you'll never have a chance to realize any more on it
than you've got right here. And don't economize with your seeds--stick
'em on good and plenty."
"We'll give you a whole window, or a place at the foot of the main stairs
close to the fountain," proceeded Van Horn. "We put it out as a
ten-thousand-dollar production and bill you big as the artist. Everybody
in town will see it, and the advertising you'll get--why, ten thousand
won't begin to express it."
"And we want you to put in a lot of farm stuff," said Meyer junior, whose
taste in window-dressing had often roused the admiration of the entire
town. "Vines and grasses, and a lot of squashes--real ones. I suppose
you've got enough faith in your work to face the comparison?"
"I s'pose I have," said Jared. "I guess I've faced it before this."
"I want some real squashes on the frame too," said the elder Meyer, from
whom the son's fine taste was directly derived. "Ever tried that?"
"Try it now in a large way. Half a squash, like a big rosette, on each
corner of the frame--the half with the handle on it, y'understand." Meyer
saw the squash as a kind of minor pumpkin.
"If I put it in the window," said the son thoughtfully, "I shall want
some saw-horses and bushel baskets and----"
"Take 'em right out of stock," said his fond father.
--"something to make a real country scene, in fact. And possibly a farmer
sitting alongside in jeans. Just the place for the artist himself. It
might be better, though, to put the whole show by the fountain. In that
case I'd have a band, and it would play, 'On the Banks of the Kankakee.'"
"Have you got that song on hand?" asked his father.
"It ain't written yet, but it will be inside of a week; and in a week
more the whole town will be going wild over it, or my name----"
Van Horn cut short the youthful visionary. "Well," he said to Jared, "you
hustle off and get the show together. Check for five hundred on delivery.
And mum's the word," he added, with good-natured vulgarity, "on both
sides."
"Ain't nobody ever said I talked too much," mumbled Jared, reaching for
his hat.